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Hybe Assist

With this tool you can request assistance from our specialists to receive recommendations on configuring your advertising campaigns.

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Written by Alexander
Updated over 3 weeks ago

1. Activating Hybe Assist

You can activate Hybe Assist using the corresponding button located:

  • on the application page;

  • on the individual campaign page.

Hybe Assist activating conditions for a specific campaign (both must be met):

  • the campaign must have been active for at least 48 hours;

  • Total Spend for this campaign (over the last 3 months) must be at least 100 EUR / 100 USD.

For each application within your account, no more than 3 Hybe Assist requests are allowed per week:

  • the number of available points is displayed next to the Hybe Assist button;

  • the counter resets, and new points are awarded at 00:00 (UTC +3) on Mondays;

  • this points counter is shared across all Console users associated with this account;

  • unused points do not carry over to the next week.

After clicking the button, the Hybe Assist request form will open:

  • all fields must be filled out;

  • you can select up to 3 campaigns in the form – in this case, the corresponding number of Hybe Assist points will be deducted, and separate requests will be created for each campaign;

  • in the fields Issues description and desired result and Target Metrics, please provide concise and necessary information – this will allow our specialists to prepare recommendations more quickly and efficiently.

    • Examples of effective phrasing:

It is important for us to adhere to the following for the current flight:

1. Display time: From 7:00 AM to 1:00 AM.

2. Impression frequency: No more than once every 3 hours per user.

3. Geo: Moscow and the Moscow region must not be excluded from the placement.

4. Creatives: Each creative should spend approximately the same budget; "Creative 2" cannot be excluded from the placement.

5. Device type: Mobile phones only.

6. SSP: Chartboost cannot be used.

7. Custom Channels: Mandatory use of our blocklist (BL).

8. Audiences: It is crucial to target "Audience 3" throughout the entire flight.

After submitting the request you can track its status in the Hybe Assist section – Requests:

  • the average response time for a request is 2 business days;

  • if multiple users are working under the same account in the Console, all users will have access to view all submitted requests and the responses to them;

  • editing or canceling a submitted request is not possible.

2. Response to the request

You will be notified of a response via the notification counter in the Console’s main menu next to the Hybe Assist section. After clicking on this menu item, you will be taken to the Responses section.

Once you click on View reply for the corresponding request, you will be taken to the form with the specialist's response, where the recommendations for configuring the advertising campaign are provided:

The recommendations may include the following types of settings:

  • Enabling/disabling specific Ads, SSPs, Apps, AppIds;

  • Any parameter changes in steps 1-5 of editing UIs of the campaign;

  • All suggested changes are presented in the format Old valueNew value.

Our specialists also provide accompanying comment. These may contain additional useful information, such as the next steps for configuring the campaign after implementing the suggested changes.

You can Accept the changes – in this case, all suggested new settings from the response form will be immediately applied to the campaign.

There is also an option to Decline the changes – in this case, you will need to provide a reason for refusing the specialists' suggested campaign settings.


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