1) Enable MMP integration
When you have contacted us and discussed all the details of your future advertising campaign, we encourage you to sign our (or your) Data Processing Agreement to begin with, which will allow you to set up an MMP integration with us. Once the integration is complete, Hybe will begin to collect audiences for all non-attributed events (installs, registrations, purchases, etc.). Based on the analysis of such audiences, we will be able to create look-alike audiences in the future, analyze effective geo to launch with pinpoint and effective targeting.
A prime example would be the future segment of those who have already installed the app (Suppression List) to prevent the budget from being wasted on showing ads to such users.
Important note: the collection of such audiences starts on the day of integration with your MMP, so at the end of the entire onboarding flow, you will be able to collect different segments of audiences based on any of your in-app events.
2) Useful articles to read
While Hybe is gathering your non-attributed events, we've put together some informative guides especially for you, from creating campaigns to monitoring dashboards.
For instance, you can see the requirements for creatives or how to simply configure your own customized dashboards.
3) Sign the agreements
To start using our platform to find relevant future users of your app, we would like you to sign the main Master Services Agreement, and you will also receive a Hybe pricing from us, which will outline all the financial costs for you.
And finally, after all the signatures, you can prepay for traffic, and we (or you) can launch campaigns to get the best results you want from working with Hybe!
4) Ease of communication
If you have any questions, don't even hesitate to leave us a message on the platform or via email, do it straight away!