Step 1. First, go to the left-side panel and select "Apps".

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Step 2. Then click the "Create an app" button.

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Step 3. After that, you will see the app creation page.‌

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Here you need to enter the App name (A) and App URL(B). App URL is the URL of the page with your app in App Store or Google Play Store.

Step 4. Then, please select the app category from the drop-down menu.

Step 5. Next setting you can choose is "Don’t Target My Own App(s)". Here are two options:

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1. Don’t target the app I advertize.

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Enabling this option, you won't show ads for the app you advertise in this very app.

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2. Don't target all apps of the publisher I advertize.

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For example, you have several apps. Picking this option, you won't show ads for the app you advertize in your own ones.

Data Cloud ID will be automatically created. Once you finished app creation, you'll see it in the "Data Cloud ID" section. You need to use Cloud ID in the future for MMP integration.

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Also, after finishing App creation and MMP integration, you can manage all necessary events. You'll see them in the "MMP Events" section.

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Step 6. Next, you should set "Manager's Access".

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You can add managers who can help you with the campaign set up or optimization. Click "View" to see all available managers and assign your manager(s).

Step 7. You can also set a total frequency of impressions per user for all campaigns in the app.

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Step 8. Next option is "Provide your client with statistics".

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Having finished app creation, the link to the client statistics page will be available. You can send it to your client if you are working as an agency. Here you can choose whether your traffic purchase costs will be visible to the client or not.

Step 10. And the last option is AppsFlyer Ad Spend Ingestion setting. Enable it like on the screenshot below if you want to send cost data from Hybe.io to AppsFlyer.

Important note: you should use macros {campaign_name} and {campaign_id} to pass necessary data to MMP through attribution link so cost integration work correctly.

You can also find here, how to enable receiving cost data from AppsFlyer Side.

Once everything is set, click "Create an app".

Once you finished the creation of your app in Hybe Interface, you can go to the "Settings". We will use our "Hybrid Conf Pass" app as an example.

In the app settings, you will see your automatically generated data cloud ID, you need to use it for integration with your MMP (AppsFlyer, Adjust, Kochava, Branch, Singular, and others).

Also, to see the available MMP events in the statistics, please select them in the app settings after the integration is configured. You can choose up to 5 events in the app, but it doesn't influence the ML training.
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