Macro

Description

Value example

{bid_id}

Click ID

861285577580141868715263

{idfa}

IDFA (Apple Identifier for Advertisers)

EA7583CD-A667-48BC-B806-42ECB2B48606

{gaid}

AdID (Google Identifier for Advertisers)

cdda802e-fb9c-47ad-9866-0794d394c912

{app}

Mobile app name

tiktok

{id_inapp}

Mobile app bundle (mobile app ID)

id835599320 (iOS), com.zhiliaoapp.musically (Android)

{cloudid}

Pixel ID (Cloud ID)

5fdb93be7bc42f14d4d43586

{campaign_name}

Campaign name

your_new_campaign

{campaign_id}

Campaign ID

5fc89f4f7bc62f46bc13715d

{site_id}

Site ID

576312495

{placement_id}

Placement ID

397568124

{ad_size}

Width and height (placement) (for ex., 320x50)

300x250

{ssp}

SSP name

MoPub

{id_ssp}

SSP ID

583

{device}

Device type (mobile / desktop / tablet / gameconsole / tv)

tablet

{device_os}

Device operating system (unknown / ios / android / windows / windowsphone / linux / unix)

ios

{device_os_version}

Device operating system version

13.5

{device_vendor}

Device vendor (brand)

Huawei

{device_model}

Device model

p30

{device_connection}

Device mobile connection (unknown / wifi / cellulardata2g / cellulardata3g / cellulardata4g)

wifi

{city_en}

City name (english)

London

{id_ad}

Banner ID

5fc89f4f8ba62f46dc13815d

{ad_name}

Banner name

portrait_new

{creative_type}

Banner type (native / video / banner)

native

{ip}

Ip address

232.115.24.58

{user_agent}

User Agent

Mozilla/5.0 (Linux; {Android Version}; {Build Tag etc.}) AppleWebKit/{WebKit Rev} (KHTML, like Gecko) Chrome/{Chrome Rev} Mobile Safari/{WebKit Rev}

{erid}

Macro for passing erid-tiken

Pb3XmCtzt2zfUNyK2u6SVsCqvfs4WTxhmiKanzL