Content
Basic terms
An inclusion list or IL - is a list of apps, where you want to show your ads. You will show your ads only to the selected apps included in this list.
An exclusion list or EL - is a list of apps, where you do not want to show your ads. It means you will show your ads everywhere, excluding the apps from this list.
Adding apps to either list can be done via their AppIDs (eg., id987654321) or BundleIDs (eg., App.company.com)
How to create IL/EL
First of all, go to the left-side toolbar and select "Custom channels".
Click "Create a new channel".
Select the type of channel "Apps".
Enter the name of your Inclusion List/ExclusionList.
After that, select list type. Inclusion or Exclusion.
Then you need to paste the list of app bundles to the field below. Examples of how bundleIDs look like are shown in the below screenshot. There are two options - List of bundle ids and List of app ids. What's the difference? The answer is very simple. If you choose the first one, you will create IL/EL and it will work on all SSPs you select in the campaign settings. But if you want, for example, to create a whitelist of apps and to show your ads there only in exact SSPs, then you need to choose the second option. Here you need to enter the ID of the exact SSP, where you are going to show your ads, then "|" and after that your app bundle without any spaces.
Example of app IDs list:
7|id1112940620
109|ru.hybrid.hybridconfpass
You can find the list of SSP names and SSP IDs, connected with them on our platform.
Also, you can select "Bulk upload of bundle/app ids" and then drag your file to the opened window as on the screenshot below:
Then you just need to click "Create a new list" and after that, you'll see your successfully created list:
You can learn more about adding your Inclusion/Exclusion lists to the campaign here.