Campaign groups and campaigns moving

Adding funds

Delivery diagnostics feature

Mass editing campaigns

Start / stop date

Location

Devices

Connection Type

Targeting SSP

Applications

Link settings

Hybe platform allows you to merge campaigns in groups by different parameters such as geo, ad format, type of campaign (Retargeting or User Acquisition), and so on. To create a new group, select the App Object, where you are going to create it:

Then click on "Create" and choose the "a new group option" as on a screenshot below:

After that, give a name to your group, for example, "User Acquisition". Now the campaign group is created, but it's empty. To transfer one or more campaign(s) into this group, just select them by clicking on a checkbox on the left side of the campaign and clicking on the "Move" button.

Then, you can select a particular campaign group (folder), where you want to transfer your campaigns and click "Move". If you have done all correctly, you'll see the next:

In the same way, you can transfer campaigns from one campaign group to another.

You can also copy the campaign in case you just want to create the same campaign as already existing, but change one or two settings. To do that, select the campaign using the checkbox and click on the "Copy" button

After that, you can choose two options:

Then click "Copy".

Copy of your campaign is successfully created

Important notes:

If you want to edit the copied / newly created campaign, you need to checkbox the campaign and select the "Edit" button or just hover the mouse pointer over the campaign and you will see a gear icon on the left. When you click on it, you will go to the campaign settings.

For quick editing of the campaign name, you can click on the pencil icon to the right of the company name. Also, the same way you can quickly edit the daily budget (limit) of the campaign:

After topping up your account balance, you can distribute funds between different App Objects as it suits you. To transfer funds to a specific App Object, you need to click on the drop-down field next to the balance, enter the required amount, and click "Transfer funds". You can also return the extra funds deposited, just select the "Return" tab. Please note that in order to start campaigns, it is necessary to have funds on a specific AppObject.

To quickly check the main App Object parameters, click on the "Advertiser Info" button.

In case you want to check all the App Object settings, click here:

You can face a situation when you configured a campaign, but it does not deliver traffic. In this case, you can use our Delivery diagnostics feature, which allows you to understand which exact setting stops the campaign. To check it, select your campaign by the checkbox and click on the "Delivery diagnostics" button.

Here you can see the main reasons, why your campaign is not delivering:

Also, you can switch to the "SSP Loss Notifications" panel and check the main reasons, why you are losing auctions.

You can also select the exact SSP you are going to check on loss notifications:

Important note: Not all SSPs send us notifications about winnings/losing an auction. In this regard, data on the number of wins/losses at auctions, as well as the Win Rate, may not always be displayed correctly in Hybe. The list of SSPs which not send this info:

You can also customize metrics you are want to see on your dashboard by clicking on the "User settings", use a search bar for searching a particular campaign or campaign group. There is also an available option to "Change view" as it is comfortable for you and "Update statistics" about all campaigns. You can learn more about all these options in our guide about reports.

The next available option is mass editing campaigns. For example, you want to change some option in 2 or more campaigns at a time. Then, you need to select your campaigns by the checkbox and click on the "Edit" button.

The first thing you can change here is the campaign start and stop date. There are two options available here:

Example:

Also, it's possible to change geo. There are three main options:

You can learn more about adding locations in our Campaign creation guide.

Example:

It's also easy to add/remove the "Show ads if there are coordinates" option to your campaigns. You can learn more about it here.

Similarly, with geo, you can also specify the exact IP addresses/subnet masks of users who should/shouldn't see your ads. The principle here is exactly the same: add to existing, replace current with, or clear. You can learn more about IP address targeting in our Campaign creation guide.

Example:

You can also face cases when you created 2 or more campaigns but forgot to add the "Autoblacklisting" feature. Just select the necessary campaigns and enable this option:

Or you can delete this option if you feel that it stops your campaign and optimize it manually. In this case, change the "Replace current with" on "Clear" option:

The same way the "Fraudulent Clicks Filtering" option can be added to several of campaigns:

And the "Device id" option:

Hybe platform also allows changing Device settings in 2 or more campaigns at a time. There is an opportunity to change the device type:

In case you want to target specific brands/models, you can choose the Device model setting to add some brands/models. There are three available options: replace current with, add to existing, and clear.

Example:

Similarly, it's able to change OS & Version:

Or device language:

In the Hybe platform, you can also quickly add/change the connection type for 2 or more campaigns.

Or select the exact mobile carrier(s) and change/delete them from targeting in several campaigns.

You can also add/change/remove the MRAID Version targeting to multiple campaigns:

As well as Video ad Format:

Or Rewarded Inventory:

There is very often case when you need to add/replace/delete the Inclusion/Exclusion list to several campaigns. It's very simple with mass campaign editing:

You can also easily exclude from targeting Anonymous Resources:

An equally frequent situation occurs with the replacement of a link or the addition of a parameter to the link. If there are a large number of campaigns, replacing links takes a lot of time, but with the use of mass editing of campaigns, this can be done in a few clicks.

Example for click URL:

Example for impression URL:

Example for S2S click URL:

Finally, you can activate/inactivate the "Native browser" option in your campaign.

You can find more information about each setting in our Campaign creation guide.